The ROI Team

Our Team

Since 2002, our deep-rooted connections with the world of online publishing have assisted our clients in gaining much needed national exposure. A history of strong relationships with the decision makers at top online publishers provides us with media options that other firms just can’t obtain – and allows us to negotiate the best available prices for your media. A specialization in search provides us with understanding as to where your target moves online, as well as the best practices to reach them. And our ability to manage your campaign from start to finish ensures that no part of your media buy’s potential goes untapped. At ROI, we focus on your entire online advertising campaign. So you can focus on your business.

Bill Whitham

Founder, Senior Media Consultant

ROI Media Consultants founder and principal media consultant Bill Whitham utilizes online advertising expertise and industry-wide connections to provide clients optimum online exposure at competitive prices. His publisher relationships and business development experience has been instrumental in forming agreements with MSN, AOL and a host of search engines and other online companies. Bill also brokers connections between clients and other online companies to form partnerships that increase exposure and their bottom line.

Mike Schlegel

General Manager, Video

Mike Schlegel is the General Manager of ROI’s video division, with over 17 years of digital media executive leadership experience.

Prior to partnering with ROI Media Consultants, he was the west coast Regional Vice President at Innovid, the world’s leading cross-screen video adserving and interactive video platform, which services many of the world’s major independent and publicly-traded.

Malcolm

VP of Operations

A Seattle native, Malcolm attended college at Western Washington University in Bellingham where he received a degree in Marketing and Business Administration. Passionate about data and marketing, Malcolm began work as a research analyst focused on the early rise and adoption of cloud computing and data management. After two years of market research Malcolm made the switch to online advertising and began working at ROI Media in 2014. Malcolm has since been exposed to all facets of the ad tech industry and developed an in-depth understanding of ad serving and operational protocols.

Malcolm’s combination of operational expertise and wide-ranging experience in display, SEO, mobile, video has helped ROI Media to become more agile and efficient in an ever changing industry. Malcolm has become an expert in display ad serving, becoming adept in a large number of ad servers and learning to manage multiple platforms to work in tandem a range of objectives. Malcolm developed a custom first look solution enabling ROI to build one of the most efficient ad stack technologies in the industry. He has also become an expert in mobile video, building the ROI Mobile video business from the ground up. Malcolm currently oversees the management and operation of ROI Media’s full ad network across display, search, and video.

A Seattle native, Malcolm attended college at Western Washington University in Bellingham where he received a degree in Marketing and Business Administration. Passionate about data and marketing, Malcolm began work as a research analyst focused on the early rise and adoption of cloud computing and ‘big data’ management. In his free time Malcolm enjoys hanging out with friends and family, exploring the PNW, and running marathons.

Read more

Brandon

Business Operations

Brandon attended the University of Washington and the Foster School of Business in Seattle where he graduated magna cum laude with a Bachelor of Arts in Business Administration degree. From there he went on to work at an IT consulting firm named Avanade as a financial analyst. While working there nearly 5 years, his duties ranged from financial analytics, reporting and operations. After his time there he then moved over to an operations role at ROI, where his main responsibilities include operations, reporting, statistical analytics and optimizations to help